Welcome to The Woods.
We help founders turn great ideas and early-stage momentum into globally distributed, sustainable businesses through strategic guidance, trusted introductions, brand and community building and financial governance.
Most consultants have read the books.
We’ve lived them.
Fractional GENERAL MANAGEMENT | Brand & CREATIVE DIRECTION | GLOBAL SALES & DISTRIBUTION
We’re part of the very fabric of the snowsport industry, with deep market insight from 20+ years creating and scaling international brands from Australia to Europe to North America.
We help founder-led outdoor brands scale - and plug them into the communities that make them matter. We assist with fractional General Management and commercial leadership from someone who’s actually been in the room - raising money, negotiating with factories and creditors, sitting on boards and living the consequences.
• Fundraising, supply chain, sales & distribution, local and regional strategy that works.
• Direct relationships with the communities and subcultures that drive global growth. Athletes, creatives, ambassadors.
Strategy. Growth. Community. Brand.
Case studies
Candide.co
I helped Candide Thovex and the management team bring a consistent vision to the brand and product lineup, guiding the design and development of the C2 Outerwear range and upcoming Hardgoods collection. I introduced the business to sales & distribution partners in USA, Canada, Norway, Germany, Austria, Switzerland, Australia and more.
Faction Skis
I started Faction skis in my bedroom and grew it to a $45 million+ valuation, a team of 50 and offices in three countries. I oversaw the business strategy, brand, product and marketing - guiding international sales teams to 40% YOY growth - and raising over $10 million in investment through VC firms, HNW individuals, angel networks and multiple crowdfunding.
Season Eqpt
I helped facilitate an industry-first joint venture between Swiss-based Nidecker, US-retailer EVO and legendary skier Eric Pollard, overseeing the strategy and partnership, assisting with brand vision, product line plan and introductions to suppliers and factories.
Nobile Kiteboards
Working closely with the parent company of Polish-based Nobile Kiteboards, I analysed the industry and existing sales history to identify potential weaknesses and opportunities for growth - giving the management team a new vision for the brand and category.